Search Engine Optimisation

Effective marketing of your childcare business is crucial to success, and our search engine optimisation (SEO) services will place your website front and centre in the eyes of your target audience – parents actively searching for a childcare provider.

Utilising local SEO practices proven to deliver results, the team at Childcare Web Design can be your trusted partner in childcare website optimisation. We go to great lengths to ensure that your website appears at the top of major search engine results, giving parents and carers a positive first impression, and maximising click throughs to your website.

The internet is often the first place parents turn to when searching for a reputable, high-quality childcare centre that will suit their child’s needs. Using Google approved white-hat techniques, our team will carefully comb through your website and implement strategies which will move you towards the top of the search results.

Internet marketing can be highly competitive depending on what other local child care centres are investing in the space, and Google algorithms are being updated often. By choosing to partner with Childcare Web Design for your childcare website SEO, you can expect dedicated service, and long-term results. Our main focus is to ensure your are getting a return on your investment (ROI).

Quality SEO Optimised Content to Help your Childcare Centre Thrive

Well written page content is important to business success in the online world. Engaging text coupled with a clear call to action will increase visitor engagement whilst also focussing on a phone call or booked tour is the outcome for website visitors to achieve.

It takes time and skill to create content that speaks to your target audience. All childcare websites built by Childcare Web Design are designed to be responsive, on-brand and SEO optimised. This creates a positive first impression for parents by showcasing your day-care centre as a leading local choice.

Google tracks the following information on your website:

  • Visitor Numbers (including repeat visits)
  • Average Time Spent on Website
  • Pages Visited
  • Whether a visitor clicks on any links or videos
  • and literally 200+ other things!

The above information is taken into account when deciding on where your website should feature within the search results. Poor quality content which fails to keep users engaged can negatively affect your ranking, whilst quality content will keep visitors engaged with your site and see you feature closer to the top.

Our childcare websites are fast and responsive, easy to browse and contain clear call to action (CTA) statements to keep users engaged with your website. This helps in ensuring your website is viewed as a local authority on childcare, pushing you closer to the top of major search engine results and helping your childcare centre to thrive.

Effective Online Marketing for Maximal Outreach

Having a great website is one thing, but in order to get the website in front of parents and carers you will likely need to use online advertising. To strengthen your online presence, our team can take the best aspects of your childcare centre and highlight them through online directories, review websites and social media. Our goal is to showcase your childcare centre in the best possible light, maximising your chance of successful click throughs and encouraging parents and carers to act by booking a tour or enrolling their child.

The following channels can assist in your online marketing

  • Online Directories – Choosing a childcare centre is not an easy task for parents. They will likely be combing through reviews and speaking to multiple centres before settling on the right one for their child. Remain one step ahead of the competition by placing your centre within online directories, increasing your chances of gaining new enquiries.
  • Review Websites – Parents rely on the experiences of others when choosing childcare centres. Positive word mouth will strengthen your reputation and increase enquiries, and we will ensure you have a presence on all major review platforms.
  • Social Media – Being active on social media will increase client engagement and referrals by keeping parents in the loop. With regular social media updates, families looking to enrol will have a better idea of the caring environment you have to offer.

At Childcare Web Design, we want to see your childcare centre flourish. By entrusting us for your SEO and digital marketing needs, you will gain a strong reputation and presence online.

Don’t settle for anything less, work with a team that understands the unique needs of childcare operators – contact us today.